"Faris Awards" International Event Held at Iran-Hosted INOTEX 2024

“This event has been named after ‘Faris Ibrahim Abouhamad’ as one of the greatest creators of media and advertising in the 20th century,” said Muhammad Majed.

The IAA commissioner in Iran added that the Faris Award in the field of social responsibility and preparing and educating future stars has focused on introducing people who have played a special role in ascending the next generation and laying the ground for the growth of talented young people.

He added that Faris event was held on Thursday, May 9, from 2:00 to 6:00 PM oc’lock at the INOTEX, with the participation of prominent professors and leading figures from the Netherlands, Australia, Russia, China, Turkey, Malaysia, Lebanon, and a number of members of the board of directors of the IAA.

"On the occasion of the 50th anniversary of Iran's membership in the IAA, the members and activists of the media and communications market gathered on the third day of the INOTEX exhibition to review the latest status of the organization's activities," Majed added.

According to him, during the Faris Awards event which was held on the 50th anniversary of the founding of the IAA office in Iran, the speeches of the participants focused on the experiences of international professors and experts in the field of advertising and examining the conditions and areas of growth and development of the future generations from the perspective of Iranian thinkers.

Established in 1938, the IAA is the only global association that represents all areas of the marketing and communications industry. For over eighty years the IAA has championed key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development, according to the IAA website.

INOTEX was held on May 7-10, 2024. It is the largest gathering of startups and innovators in Southwest Asia, according to its official website.

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