Microsoft's "Surface All Access" Program Under Leadership of Iranian Innovator

In 2018, Microsoft introduced an innovative program called Surface All Access, aimed at changing how customers access Surface devices. 

This program, in addition to providing access to high-priced devices, made flexible payment models one of the main priorities for customers.

Introduction

Surface devices, including the Surface Pro, Surface Laptop, and Surface Book, are popular due to their sleek design and high performance. However, the high cost of these devices prevented many users from purchasing them.

By introducing Surface All Access, Microsoft made it possible to buy Surface devices through monthly payments with no upfront cost. This program allowed customers to gradually pay for their devices over a period of 18 or 24 months.

Payment Flexibility

A key feature of Surface All Access was payment flexibility. Customers could use monthly payment plans and pay for the device over varying periods. This feature was particularly beneficial for those who couldn’t afford the full price upfront, making Surface devices more accessible.

Inclusion of Microsoft 365

One of the important features of the plan was the inclusion of a Microsoft 365 subscription in the package. This subscription provided access to well-known tools such as Word, Excel, and PowerPoint, encouraging customers to use Microsoft’s ecosystem more. This move not only improved the user experience but also helped expand Microsoft's market presence.

Access to Premium Devices

The high price of Surface devices had always been a challenge. Surface All Access, by removing the upfront cost, made these devices more affordable for various customer groups, including students, professionals, and small business owners.

Yashar Z. Sany: A leader with an Innovative Vision

Yashar Z. Sany, the leader of Surface All Access, played a critical role in the success of the program. With his innovative strategies and effective leadership, he guided the team toward implementing the plan.

He analyzed market needs and identified customer financial issues, creating the monthly payment plan that made it easier for customers to purchase Surface devices. He also coordinated with various teams within Microsoft to ensure the program was implemented effectively.

Positive Impact on Sales

Surface All Access had a significant impact on the sales of Surface devices. The removal of the upfront payment allowed many customers to purchase high-end devices. This program also helped increase Microsoft’s market presence and attracted more people to use Surface devices.

Impact on Customer Loyalty

Microsoft's main goal with Surface All Access was to strengthen customer loyalty. By offering premium devices at an affordable price, Microsoft hoped customers would continue to buy from the brand and stay within its ecosystem.

A Revolution in Microsoft’s Payment Models

Surface All Access was a successful initiative for Microsoft, making premium devices more accessible and introducing flexible payment models as a standard in the industry. By including a Microsoft 365 subscription, the program increased device sales and strengthened Microsoft’s market presence. The leadership of this project by Yashar Z. Sany is recognized as one of the key factors in its success.

Sharing Knowledge, Inspiring Success

Yashar Z. Sany has recently launched a podcast where he shares his knowledge and experiences in marketing and podcasting, offering practical tips and effective strategies in these fields. Through the founding of Iranian Podcast (IranianOfTheDay.com), he aims to bring the success, proud voice, and inspiring spirit of Iranians to the world; a voice that carries the message of hope, greatness, and the rich culture of this ancient land.

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