Kenya Launches Campaign to Boost Domestic Tourism
John Chirchir, acting chief executive officer of the KTB, told journalists in Nairobi, the capital of Kenya, that the month-long initiative involves rewarding locals who visit various tourism spots across the country.
"The campaign is indicative of the growing appetite among Kenyans looking to rediscover their country by seeing hidden gems' attractions through a new lens," Chirchir said.
Data from the state-owned Kenya Bureau of Standards indicate that the tourism sector is one of the largest foreign exchange earners, alongside exports of horticulture, tea, and diaspora remittances.
Chirchir noted that the campaign will showcase the diversity of tourism experiences available locally, from beach destinations to wildlife conservancies and luxury safari camps.
He noted that the promotion will bring together the public and private sectors to creatively package and promote destinations to Kenyans in a bid to reinforce the message that tourism begins at home.
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