Emirates Launches World’s First Mastercard Touch Card

Touch Card is an accessible payment card that will allow blind and partially sighted people to easily facilitate payments and distinguish between their cards, WAM news agency reported.

" Innovation has the power to change the world for the better. We are delighted to partner with Mastercard to be the first movers to help drive this innovative solution that will help us to respond to everyone’s needs. For visually impaired customers, selecting the right card can very often be a challenging experience. Touch Card allows consumers to quickly distinguish which card they are using through the three distinct notches," said Mohammad Amiri, Chief Executive Officer (CEO) of Ajman Bank.

The Touch Card has been designed to work with point-of-sale terminals and ATMs, ensuring they can be deployed at scale – the credit cards have a squarish notch; debit cards have a rounded notch; and prepaid cards have a triangular notch. As well as blind and partially sighted consumers, anyone in a low-light environment or reaching into a wallet or purse one-handed can benefit from the Touch Card design.

4155